代写 PGBM16 Global Corporate Strategy assignment

代写 PGBM16 Global Corporate Strategy assignment

Individual Assessment Case Study: Volkswagen’s Competitiveness in the Global Car Manufacturing Industry (http://annualreport2014.volkswagenag.com/) PGBM16 Global Corporate Strategy - Off Campus, September, 2016 - Module Leader: Dr. Augustus Osseo-Asare Submission Date: Tuesday 6 th September 2016 Word Count: 3,000 words (maximum) Sunderland Business School University of Sunderland: Sunderland Business School  PGBM16 Off Campus  2016-17 2 2 Students are required to submit their assignments through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. Introduction: This individual assignment will be assessed by means of a 3,000 words (maximum) report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Car Manufacturing Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed: 1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies. 2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organisations. 3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment. 4. Critically evaluate and monitor the business mission, objectives and policies of international organisations. 5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process. The assignment will be internally moderated by: John Dixon-Dawson Please note: 1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’. 2. An electronic copy of the assignment in pdf format or Microsoft Word file must be submitted online on or before the appointed date. Please include a Turnitin Report. 3. Issue Date: ??? 2016 4. Submission Date: ??? 2016 Task Your task is to carry out a critical analysis and evaluation of the strategies adopted by global car manufacturers, using the case study provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development. Your assignment should be presented in a business report format and should be 3,000 words (maximum) (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. The title page should be clearly labelled with your name, your course and the name of the case study. University of Sunderland: Sunderland Business School  PGBM16 Off Campus  2016-17 3 3 It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate. Assessment Criteria The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the ‘presentation’ criteria. In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. Academic Rigour  your ability to isolate the key strategic issues  the coherence and depth of the analysis of those issues  the ability to analyse the strategy context within which companies operates  the ability to critically review and evaluate strategic decisions made by companies Methodology  the use of relevant evidence, from material provided and personal research to support any statements made  the appropriateness of the methods used and theoretical models and frameworks applied  the breadth and depth of research undertaken Evaluation of data  the ability to make sound recommendations or conclusions arising from the analysis  the soundness of arguments put forward Presentation  the summary of arguments  report layout and format  use of illustrative material and evidence to support arguments  the appropriateness of length  the quantity and accuracy of referencing Grading Systems Distinction:  70 – 100% Merit: 50 – 69% Pass: 40 – 49% Fail:  0 – 39% University of Sunderland: Sunderland Business School  PGBM16 Off Campus  2016-17 4代写 PGBM16 Global Corporate Strategy assignment 4 The Global Car Manufacturing Industry: “The Volkswagen Group is optimally positioned to deal with the mixed developments in the global automotive markets. The Company’s strengths include in particular its unique brand portfolio, its diverse range of models, its steadily growing presence in all major world markets and its wide selection of financial services. We offer an extensive array of attractive, environmentally friendly, cutting-edge, high-quality vehicles for all markets and customer groups. This ranges from motorcycles through compact, sports and luxury cars to heavy trucks and buses, and covers almost all segments. The Volkswagen Group’s brands will press ahead with their product initiative in 2015, modernizing and expanding their offering by introducing new models. Our goal is to offer all customers the products and innovations they need, sustainably strengthening our competitive position in the process.” (http://annualreport2014.volkswagenag.com/group-management- report/prospects.html ) Read the 2014 Annual Report of Volkswagen entitled “moving progress” available online [http://annualreport2014.volkswagenag.com/], and carry out appropriate analyses of the global corporate strategies adopted by the Volkswagen Group and other leading car manufacturers, in response to the questions below. You are encouraged to use relevant data/information from company websites. Question One: Portfolio, Integrated Organisation Perspectives and Competitiveness Using relevant literature and examples from the 2014 Annual Report of the Volkswagen Group (http://annualreport2014.volkswagenag.com/), critically evaluate the merits and demerits, of adopting the ‘portfolio organisation perspective’ or the ‘integrated organisation perspective’ in the management of Volkswagen’s range of products – in today’s fast-changing dynamic global business environment. Based on your evaluation, is it possible for Volkswagen to adopt both perspectives simultaneously, and why? [20 % marks] Question Two: Technological Innovation through Strategic alliances, M&As The Volkswagen Group aims “to increase its unit sales and profitability for the long term” and intends “to become the global economic and environmental leader among automobile manufacturers by 2018” by deploying intelligent innovations and technologies to become a world leader in customer satisfaction and quality. Using relevant literature and examples from Volkswagen, carry out a critical assessment of the company’s ability to acquire and deploy intelligent innovations and technologies through ‘strategic alliances’ (SAs) and ‘mergers and acquisitions’ (M&As). In your opinion does Volkswagen have the mix of resources and capabilities to bring the ‘digital and mobile’ technologies together in order to achieve its aims and intentions? [30 % marks] Question Three: Corporate governance, CSR, Sustainability and Leadership University of Sunderland: Sunderland Business School  PGBM16 Off Campus  2016-17 5 5 “The Volkswagen Group is committed to transparent and responsible corporate governance … Volkswagen Group is aiming to become the most successful, fascinating and sustainable automobile manufacturer in the world by 2018…this means creating enduring value, facilitating good work, and using the environment and resources with care. Our CSR concept is aimed at ensuring that we recognize and manage at an early stage risks and development opportunities in the areas of environment, society and governance at every step along the value chain, and further improve our reputation.” (http://annualreport2014.volkswagenag.com/group-management-report/sustainable- value-enhancement/csr-and-sustainability.html ) Using your understanding of Corporate governance, Corporate social responsibility (CSR), Sustainability and relevant management and leadership concepts, critique the above statement and evaluate the ability of Volkswagen’s senior management team to ensure that the company’s CSR activities contribute to increasing the company’s value in a strategic and sustainable way. [30 % marks] Question Four: Personal reflections on learning In 350-400 words reflect on the impact of this assessment on your understanding of the Global Car Manufacturing Industry competition, highlighting the key role of strategic alliances, M&As, and corporate leadership, in sustaining growth through responsible policies and practices. [10 % marks] Note: 10% marks is allocated for overall presentation in report format, including correct use of Harvard referencing style. Suggested Reading: De Wit, B. and Meyer, R. (2014) Strategy, An International Perspective, 5th Edition, Cengage Learning. De Wit, B. and Meyer, R. (2010) Strategy Process, Content, and Context International Perspective, 4th Edition, Cengage Learning. Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases, 7 th Edition, Financial Times Prentice Hall. Lynch, R. (2006) Corporate Strategy, Fourth Edition, Financial Times Prentice Hall. Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998) Strategy Safari, Financial Times Prentice Hall Websites & PDF documents: http://annualreport2014.volkswagenag.com/ Volkswagen Group, UK http://annualreport2014.volkswagenag.com/group-management-report/sustainable-value- enhancement/csr-and-sustainability.html  CSR and Sustainability at Volkswagen www.economist.com The Economist www.ft.com The Financial Times Generic Assessment Criteria – Postgraduate ‐ {to  be interpreted according to the level at which you are working & related to the assessment criteria of the module}    Grade   Relevance   Knowledge   Analysis   Argument &Structure  Critical Evaluation  Presentation   Ref.  to Literature   Pass 86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification.  There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.  76‐85%  The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. 70 – 75% The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. 60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Comprehensive analysis ‐ clear and orderly presentation Well supported, focussed argument which is clear and logically structured. Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice.   Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up‐to‐ date and/or appropriate literature.  Recognition of different perspectives.  Very good use of a wide range of sophisticated material.   50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Significant analytical treatment which has a clear purpose Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice.   Competently written, with only minor lapses from standard grammar, with acceptable format  Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts.  Competent use of material. 40 – 49%  Some correlation with the requirements of the assessment but there is a significant degree of irrelevance  Basic understanding of the subject but addressing a limited range of material Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Evidence of use of appropriate literature which goes beyond that referred to by the tutor.  Frequently only uses a single source to support a point. Weak use of quotation Fail 35 – 39%  Relevance to the requirements of the assessment may be very intermittent, & may be reduced to A limited understanding of a narrow range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a  lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. Lots of deficiencies in expression and presentation; writer  achieves clarity (if at all) only by using a Barely adequate use of literature.  Over reliance on material provided by the tutor.   University of Sunderland: Sunderland Business School  PGBM16 Off Campus  2016-17 7 7 its vaguest & least challenging terms simplistic/ repetitious style The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.   30 – 34% The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied.  The work will be weak in some of the indicators. 15‐29%  The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. 0‐14%  The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.
代写 PGBM16 Global Corporate Strategy assignment