代写 CREATIVE ADVERTISING CAMPAIGNS COMM2678

代写 CREATIVE ADVERTISING CAMPAIGNS COMM2678

CREATIVE ADVERTISING CAMPAIGNS COMM2678 Assignment 1 1 Prepared by Cameron Trollope & Karen Carter 2016 Advertising Campaign - Critique OBJECTIVE This assignment will test and develop your research, analysis and writing skills. You are required to read and research academic papers, articles from trade journals and other relevant publications such as advertising or marketing texts in order to formulate a balanced and well-developed discussion about the topic and the campaign in question. If possible, you are also encouraged to include opinions and anecdotes from industry practitioners or your own industry experience. TOPIC “Advertising, as we know it, could not exist without creativity.” Zinkhan, 1993, “From the Editor: Creativity in the Journal of Advertising.” Journal of Advertising, 22 (2) p1-3 With this statement as the basis for your paper, choose ONE of the following three campaigns, then ‘discuss and compare’ it with another TWO campaigns in the same product category. Get to the heart of the debate over creativity in advertising, and consider perspectives from both academics and practitioners. And always think how the theory may or may not apply in practice. If you have personal experience or can find industry anecdotes to support your discussion, so much the better. Your paper must explore the issues around creativity in advertising in depth and go far beyond a superficial definition of terms. CAMPAIGN CHOICES 1. ALDI – Like Brands. Only Cheaper TVC – https://www.youtube.com/watch?v=B7jjHie-RVs 2 Prepared by Cameron Trollope & Karen Carter 2016 2. CARLTON DRAUGHT – The Big Ad https://www.youtube.com/watch?v=GY6uJlI-t14 3. HONDA – Dream Run TVC - https://www.youtube.com/watch?v=yjyd9dkHMR4 CREATIVE ADVERTISING CAMPAIGNS COMM2678 Assignment 1 CREATIVE ADVERTISING CAMPAIGNS COMM2678 Assignment 1 3 Prepared by Cameron Trollope & Karen Carter 2016 REQUIREMENTS • 1500 word report, researched, written and referenced in appropriate academic style • You may reference a maximum of 2 textbooks. No wikipedia references – although this can be a good starting point, always go to the original source • You must reference at least 2 academic papers (in addition to the reading cited for your topic) as well as trade journals and newspapers LEARNING OBJECTIVES

代写 CREATIVE ADVERTISING CAMPAIGNS COMM2678 • Demonstrate an understanding of the ongoing issues, implications and dilemmas of sustaining creativity within a business environment, in particular within the same product category • Understand the practical application of creativity theory in the development of coherent and compelling advertising messages • Develop research and report writing skills to expected postgraduate standard ASSESSMENT CRITERIA: Your work will be marked against the following assessment criteria: • Demonstrates evaluation skills and critical thinking. All key issues relating to topic identified and discussed in sufficient depth • Reflects understanding and insights into creativity issues in the advertising industry • Accurately applies or compares academic theory to practical, industry outcomes • Paper well-written, logically argued and constructed • Demonstrates evidence of research to expected postgraduate standard • Accurately referenced using Harvard system (in-text citations and referencing correctly applied) Refer to your course guide for definitions of what each possible result (NN, PA, CR, DI and HD) entails. DUE DATE: Week 5 - TUESDAY 16th AUGUST, 2016 Hardcopy Submission Your final report needs to be handed in, as a hard copy, at the start of your Week 5 tutorial (Tuesday 16 April). Please include a signed assignment cover sheet with your work (available via Course Information on blackboard) Electronic Submission You must also submit your final report electronically via Turnitin by midnight on Tuesday 5th April. Instructions for accessing, setting up and using a Turnitin account are on blackboard – go the Course Information via the menu on the Creative Advertising Campaigns home page.

代写 CREATIVE ADVERTISING CAMPAIGNS COMM2678