代写 TSM102 Introduction to Tourism, Leisure and Events

Course outline Code: TSM102 Title: Introduction to Tourism, Leisure and Events Faculty of Arts and Business School of Business Teaching Session: Semester 1 Year: 2016 Course Coordinator: Aaron Tham Office: K2.42 Telephone: +61 7 5456 5071 Email: mtham@usc.edu.au Consultation Times: As advised on Blackboard 1. What is this course about? 1.1 Course description This course is an introduction to and foundation for the Tourism, Leisure and Event Management (TL&EM) program. You will learn about the various organisations within TL&E and the evolution and growth of the industry locally, nationally and internationally. Topics covered include destinations and experiences, marketing, management and structure of TL&E and the associated concepts of demand, supply, products, services, target markets, distribution, positive and negative impacts, sustainable practices and the delivery of tourism, leisure and events within the regional, national and international contexts. 1.2 Course content •  An understanding of Tourism/Leisure/Events. •  A Systems Approach to Tourism and Models of Leisure & Events •  Evolution of the Tourism/Leisure/Events industry •  Tourism/Leisure & Events •  Destinations, Pull Factors, Intro to Market Segmentation •  Tourism/Leisure & Events as Experiences, Services and Products •  Tourism/Leisure/Event Markets, Market •  Segmentation, Decision-making processes •  Strategic Marketing of Tourism/Leisure & Events & Issues •  Economic, Social and Environmental Impacts of Tourism/Leisure & Events •  Introduction to Sustainable Tourism •  Tourism and Leisure Management •  Destination Development •  Destination policy, planning, development, branding & marketing •  Tourism Research – Purposes, processes, methods •  The Future of Tourism/Leisure/Events Page 2 Course Outline: TSM102 Introduction to Tourism, Leisure and Events 2.  Unit value 12 units 3. How does this course contribute to my learning? Specific Learning Outcomes On successful completion of this course you should be able to: Assessment Tasks You will be assessed on the learning outcome in task/s: Graduate Qualities Completing these tasks successfully will contribute to you becoming: Analyse and evaluate TLE- related businesses to develop and apply innovative solutions using existing TLE frameworks 2a, 2b and 3  Creative and critical thinkers. Demonstrate effective, professional and persuasive written and oral communication skills 2a, 2b and 3  Empowered. Understand how to work independently, collaboratively and efficiently in a team environment 2a, 2b and 3  Engaged. Demonstrate sound discipline knowledge and skills to explain the nature and scope of the TLE industry and related theory 1, 2a, 2b and 3  Knowledgeable. 4. Am I eligible to enrol in this course? Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co- requisites and anti-requisites” 4.1 Enrolment restrictions Nil 4.2 Pre-requisites Nil 4.3 Co-requisites Nil 4.4 Anti-requisites Nil 4.5 Specific assumed prior knowledge and skills N/A 5.  How am I going to be assessed? 5.1 Grading scale Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL) Page 3 Course Outline: TSM102 Introduction to Tourism, Leisure and Events 5.2 Assessment tasks Task No. Assessment Tasks  Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it? 1  Short answer quiz  Individual  20%  20 questions  Week 5  In tutorials 2a  Destination and Experiences Report Group  30%  1000 words  Weeks 8 to 13 Hard copy in tutorial 2b  Tutorial Presentation Group  20%  20 minutes  Weeks 8 to 13 PowerPoint presentation 3  Tourism Industry Sector Report Individual  30%  1000 words  Week 11, Friday - 5 pm SafeAssign Assessment Task 1: Short answer quiz Goal: To demonstrate knowledge of introductory concepts and models associated with the Tourism, Leisure and Events Industry Product: This quiz will be based on the theory and models covered in the first five weeks of semester, including week 5. The quiz will test your understanding and knowledge of the essential models, frameworks and theories associated with the course. The quiz will be administered in the tutorials and take approximately 50 minutes to answer. Short Quiz 20 marks worth 20% Format:  This is an individual assessment task Criteria Short Quiz (20 marks worth 30%) Generic skill assessed  Skill assessment level Communication  Introductory Problem solving  Introductory Assessment Task 2a: Destination and Experiences Report Goal: Teamwork and desktop research to produce a destination experiences report Product: Work in groups of four or pairs of two. Write a report of no more than 1000 words describing two regional tourism destinations. One pair chooses a destination that must be an example of mass tourism in Australia and the second pair chooses a destination that must be an example of alternative offshore/international tourism. Identify and nominate the target markets for both destinations (eg young overseas visitors, retired interstate travellers, backpackers, people on self-drive holidays, adventure tourists), then investigate and report on the tourism, leisure and event experiences that locals and visitors from that target market could encounter in both destinations. The two regional destinations and target markets will be nominated by tutorials in week three and agreed to by the Tutor. No two pair can choose the same destinations. The investigation and report should be comprehensive and include the full range of experiences that the two regions have to offer the nominated target markets. Include examples that representatives of your target markets have said about the destinations in blogs or other commentaries. Identify and briefly discuss five (5) management challenges of each destination. Page 4 Course Outline: TSM102 Introduction to Tourism, Leisure and Events Present your findings in report style format. All information used should be cited according to Harvard style (see the most recent edition of the Communication Skills Handbook by Summers and Smith). During Tutorials in Week 8-13, groups will present their findings to their tutorial groups. You will work in groups of four and then in pairs. You can request to be marked individually prior to the oral presentation. Reports must be submitted with the tutorial presentation. Each group must submit a table at the end of their report clearly showing what aspects each person was involved in and the amount of time taken to complete each task. Format:  This requires two pairs to work together for this assessment task. Criteria 60 marks worth 30% Mark Research  • Evidence of appropriate and extensive research undertaken  /5 • Variety of print and other media sources utilised /5 • Use of ‘third party’ comments (blogs, newspaper articles, etc)  /5 Content  • Demonstrated understanding of the needs of the identified market group /5 • Quality/quantity of the available experiences at each destination  /5 • Relevance of the experiences to the particular market group  /5 • Evidence of independent thought and evaluation of material available  /5 10 Destination management challenges – five at each destination  /10 Presentation  • Report style format with appropriate headings and contents  /5 • Expression, communication, spelling and grammar  /5 • Appropriate referencing and acknowledgements in the report  /5 Generic skill assessed  Skill assessment level Communication  Introductory Assessment Task 2b: Tutorial Presentation Goal: Interpretation and presentation of appropriate information from the written report. Product: From weeks 8 to 13 inclusive, groups of four (two pairs) will give an oral presentation and lead discussions on the findings of their Destination and Experiences Report. Distribute the time equally amongst each member of the pair. A single mark will be given to each pair unless otherwise negotiated. Presentations may involve various resources, eg overheads, visual aids, posters, speaking notes, etc. Engagement with and involvement of the tutorial group is essential via participation and discussion of the findings. If you do not present on your allotted day you will not receive marks or be given an alternative time and/or day unless a Doctor Certificate or the equivalent is produced (using the Variation To Assessment – VTA - system). Each group must submit a table at the end of their report clearly showing what aspects each person was involved in and the amount of time taken to complete each task.
代写 TSM102 Introduction to Tourism, Leisure and Events

  Page 5 Course Outline: TSM102 Introduction to Tourism, Leisure and Events Format:  This requires two pairs to work together for this assessment task Criteria 40 marks worth 20%  Mark Professionalism, use and quality of overheads/audio visual materials  /5 Content of presentation  /5 Delivery  /10 •  Oral speech, delivery and diction (not read)  •  Eye contact  •  Time management (max of 20 minutes)  •  Use of voice (pacing, tone, clarity, loudness)  •  Structure, logical sequence, clear summary/conclusion  /10 Discussion  /10 •  Encouragement of discussion  •  Ability to ask questions, engage students  •  Ability to answer questions  Generic skill assessed  Skill assessment level Communication  Introductory Assessment Task 3: Tourism Industry Sector Report Goal: Increase your knowledge of the sectors of the Tourism, Leisure and Event industry Product: You will work individually on this task. You will submit a Tourism Industry Sector Report of 1000 words. Choose one tourism industry sector from the list then undertake appropriate research on recent documents (those generated/released in the last 2-3 years) using the internet and e-documents to answer the following questions: 1. Define the chosen tourism industry sector. 2. Explain the structure and basic function of the sector within the tourism industry. 3. What is the scale or size of operation within Australia and internationally? 4. Briefly explain five challenges facing the sector and identify the greatest challenge. 5. Explain the strategies being implemented to address or adapt to the five challenges. 6. Discuss future/potential opportunities and the advantages these may bring. Travel Agencies Transportation Accommodation Tour Operators Merchandise  Attractions/Events Assessment Submission: The Report will be a maximum of 1000 words (excluding title page, tables, reference list, and appendices). The report and appendices should be submitted via SafeAssign through Blackboard as an electronic submission by 5pm Friday, Week 11. Format:  This is an individual assessment worth 90 marks and 30% overall. Criteria Appendices Content: 20 marks •  variety of print and other media sources utilised (more marks given for greater variety of sources used) •  evidence of local, national and international understanding of the sector sources •  relevance and suitability of media sources utilised •  materials presented and listed in Appendix in reader-friendly manner Report Content 60 marks •  coverage (definition, explanation, scale) of the industry sector Page 6 Course Outline: TSM102 Introduction to Tourism, Leisure and Events •  explanation of the scale, size, structure and function of the industry sector investigated •  quality and extent of the explanation of the five challenges identified •  Analysis and quality •  explanation of the strategies being implemented to address or adapt to the five challenges •  discussion of the future/potential opportunities and the advantages these may bring Presentation 10 marks •  report format •  appropriate headings, divisions •  expression and writing style •  appropriate referencing and acknowledgements in the report •  correct spelling and grammar Generic skill assessed  Skill assessment level Communication  Introductory Information literacy  Introductory 5.3  Additional assessment requirements SafeAssign In order to minimise incidents of plagiarism and collusion, this course may require that some of its assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to be made between your submitted assessment item and all other work that SafeAssign has access to. If required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course. Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: a) The final mark is in the percentage range 47% to 49.4% b) The course is graded using the Standard Grading scale c) You have not failed an assessment task in the course due to academic misconduct 5.4  Submission penalties Late submission of assessment tasks will be penalised at the following maximum rate: •  5% (of the assessment task’s identified value) per day for the first two days from the date identified as the due date for the assessment task. •  10% (of the assessment task’s identified value) for the third day •  20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. •  A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome. 6. How is the course offered? 6.1 Directed study hours On campus Lecture: 2 hours per week On campus Tutorial: 1 hour per week Page 7 Course Outline: TSM102 Introduction to Tourism, Leisure and Events 6.2 Teaching semester/session(s) offered Semester 1 6.3  Course activities Teaching Week / Module What key concepts/content will I learn? What activities will I engage in to learn the concepts/content? Directed Study Activities Independent Study Activities 1  Introduction and overview of the course. An understanding of Tourism/Leisure/Events. Research and librarian support session Introduction to the course Weaver & Lawton Chapter 1 2  A Systems Approach to Tourism and Models of Leisure and Events Discussion of report assessment and markets, Chapter 2 Weaver & Lawton Chapters 2 & 6 3  Evolution of the Tourism/Leisure/Events industry Report writing workshop and markets, Chapter 3 Weaver & Lawton Chapters 3 & 6 4 Friday, 25 th March Good Friday Public Holiday Tourism/Leisure and Events Destinations, Pull Factors, Intro to Market Segmentation Report writing workshop Weaver & Lawton Chapters 4 & 6 Mid Semester Break 5  Tourism/Leisure and Events as Experiences, Services and Products Reports due Discussion of oral report assessment Weaver & Lawton Chapter 5 6  Tourism/Leisure/Event Markets, Market Segmentation, Decision-making processes Oral presentation workshop Weaver & Lawton Chapter 6 7  Strategic Marketing of Tourism/Leisure and Events Reports returned and reviewed Weaver & Lawton, Chapter 7 8 Monday, 25 th April Anzac Day Public Holiday Economic, Social and Environmental Impacts of Tourism/Leisure and Events, Sustainable Tourism Presentation of reports by groups weekly, followed by discussion of the case study in the relevant chapters from chapter 8 to 12 inclusive. Weaver & Lawton Chapters 8, 9, 11 9 Monday, 2 nd May Labour Day Public Holiday Economic, Social and Environmental Impacts of Tourism/Leisure and Events, Sustainable Tourism Weaver & Lawton Chapter 8, 9, 11 10  Destination development destination policy, planning, development, branding and marketing Weaver & Lawton, Chapter 10  11 Page 8 Course Outline: TSM102 Introduction to Tourism, Leisure and Events 12  Tourism Research – purposes, processes, methods The future of Tourism/Leisure/Events Weaver & Lawton, Chapter 12 13  Revision of the semester  Revision of the semester Please note that the course activities may be subject to variation. 7. What resources do I need to undertake this course? 7.1 Prescribed text(s) Please note that you need to have regular access to the resource(s) listed below: Author  Year  Title  Publisher Weaver, D. & Lawton, L.  2014  Tourism Management, 5 th edn  Wiley Additional reading and case studies will be given in lectures and tutorials as appropriate. 7.2  Required and recommended readings Lists of required and recommended readings may be found for this course on its Blackboard site. These materials/readings will assist you in preparing for tutorials and assignments, and will provide further information regarding particular aspects of your course. 7.3  Specific requirements N/A 7.4 Risk management There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the Health and Safety policies and procedures applicable within campus areas. 8.  How can I obtain help with my studies? In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email: StudentLifeandLearning@usc.edu.au 9.  Links to relevant University policies and procedures For more information on Academic Learning & Teaching categories including: •  Assessment: Courses and Coursework Programs •  Review of Assessment and Final Grades •  Supplementary Assessment •  Administration of Central Examinations •  Deferred Examinations •  Student Academic Misconduct •  Students with a Disability http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning- and-teaching Page 9 Course Outline: TSM102 Introduction to Tourism, Leisure and Events 10. Faculty specific information Locating Journal Articles If you have been notified that the journal articles in this course are available on e-reserve, use the on-line library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers" link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and issue or keyword as needed. Assignment Cover Sheets The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name, assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment item prior to submission. Claims of loss of assignments will not be considered unless supported by a receipt. Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first instance or the Course Coordinator as quickly as possible. Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach your tutor in the first instance. If not satisfied after that you should approach in order your Course Coordinator, Program Coordinator then Head of School. General enquiries Student Central - Building C Tel: +61 7 5430 2890 Fax: +61 7 5430 2882 Email: Studentcentral@usc.edu.au