EVT203A Assessment Event Strategic Plan 代写
HEP: NSW5028/CRICOS Provider Code NSW00246M
EVT203A Assessment Brief 3 Event Strategic Plan Week 11.Docx
Assessment Brief
Program
Bachelor of Business
Subject code
EVT203A
Subject name
Events Policy and Strategy
Assessment title
Assessment 3 – Event Strategic Plan
Group or individual assessment
Group
Length
1600 words +/- 10 %
Learning outcomes addressed
a. Discuss the critical strategic role and function of
the event program within the context of
corporations, government departments and
communities
b. Compare and contrast the linkages between
planning, governance, event organisational
structure and strategic direction.
c. Demonstrate an understanding of strategic
planning and environmental analysis as it pertains
to event planning.
d. Reflect upon the impact of government policy
upon strategic event planning.
Submission date
11:55pm Sunday of week 11
Total marks
100 Marks
Weighting
40%
2
HEP: NSW5028/CRICOS Provider Code NSW00246M
EVT203A Assessment Brief 3 Event Strategic Plan Week 11.Docx
Assessment Brief:
In small groups (2/3) or individually at your tutor’s discretion and based on the events
researched and developed in Assessment Tasks 1 & 2 chose a special event from one of
the destinations in the case studies from Part III of the textbook 1 .
N.B. You can change your chosen event but remember this will entail redoing the majority of your research.
Develop an Event and an Event Strategic Plan for the chosen event, paying
particular attention to the event strategic policy.
You will need to address the following issues: -
The critical strategic role and function of the event program within the context of corporations,
government departments and communities.
The linkages between planning, governance, event organisational structure and strategic
direction.
Strategic planning and environmental analysis as it pertains to event planning.
The impact that government policy, at all levels of government has upon strategic event
planning.
Please remember
Do not under any circumstances contact the Event organisers or industry suppliers, any
queries regarding availability of venues, artists and equipment or costing which you are
unable to establish must be directed to your tutor. Place your name and ES1 in the subject
line of the e-mail.
1 From Part III of the textbook.
F OLEY , M., M C G ILLIVRAY , D., & M C P HERSON , G. 2012. E VENT POLICY : F ROM THEORY TO STRATEGY , R OUTLEDGE , N EW Y ORK .
3
HEP: NSW5028/CRICOS Provider Code NSW00246M
EVT203A Assessment Brief 3 Event Strategic Plan Week 11.Docx
Marking criteria rubric:
Fail
0-12
Pass
13-16
Credit
17-19
Distinction
20-21
HD
22-25
Shows clear
understanding of
strategic policy
issues
Fails to demonstrate
an understanding
strategic policy
issues for special
events
Developing an
understanding of
strategic policy issues
for special events
Solid understanding of
strategic policy issues
showing sound
knowledge of issues
Evaluates a range of
strategic policy issues
showing a good depth
of knowledge of issues
Evaluates a wide range
of strategic policy issues
demonstrating an
extended depth of
knowledge of issues
Addresses all key
areas of the
strategic policy
planning in
appropriate depth
Fails to demonstrate
basic understanding
the needs and
requirements of
special events
Developing an
understanding of the
needs and
requirements of
special events
Solid understanding of
the needs and
requirements of
Special Events
EVT203A Assessment Event Strategic Plan 代写
Identifies a range of
variables based on a
good knowledge of
special events
Identifies a wide range of
variables based on
extensive depth of
knowledge of special
events
Evidence of
significant research
as a basis for
analysis
Little or no evidence
of the use of
research
Basic research lacking
in detail and depth
A clear attempt at
gaining knowledge
through research
Clear understanding of
the event through
significant research
Comprehensive
understanding of the
event through extensive
and detailed research
Presentation and
industry standard
documentation
Document fails to
meet minimum
standards
Poorly prepared and
formatted document
with significant errors
and some omissions
Clear document mostly
free of technical and
grammatical errors
Good document well
formatted mostly free
of technical and
grammatical errors
Fully developed
document free of
technical and
grammatical errors
Total / 100 marks
EVT203A Assessment Event Strategic Plan 代写